STRATEGY STAGE
Zen Learnings
Time to rake some sand and reflect on the journey. From the Techcrunch launch high, through the Trough of Sorrow lows, to the Point of No Return, calling it an "adventure" is an understatement. Time to sip some sake and ponder the chasms, cliffs and crests on the road to The Inevitable.
9:15 AM
What Makes a Great SaaS CEO
What Makes a Great SaaS CEO
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812d04_Josh%20Stein.jpg)
Josh Stein
Partner / DFJ
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812b75_Jason%20Lemkin.jpg)
Jason Lemkin
Founder & Advisor / SaaStr
9:30 AM
Marketo: Winning, IPO'ing, and Going Upmarket
Marketo: Winning, IPO'ing, and Going Upmarket
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d5618129fa_phil_fernandez.jpg)
Phil Fernandez
Chairman & CEO / Marketo
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812b75_Jason%20Lemkin.jpg)
Jason Lemkin
Founder & Advisor / SaaStr
10:00 AM
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812bdb_Kirsten%20Helvey.jpg)
Kirsten Helvey
COO / Cornerstone OnDemand
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812b75_Jason%20Lemkin.jpg)
Jason Lemkin
Founder & Advisor / SaaStr
10:30 AM
BREAK
BREAK
11:00 AM
Running the Box Playbook: Even Better The Second Time
Running the Box Playbook: Even Better The Second Time
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d5618129fb_profile-anthony-kennada.jpeg)
Anthony Kennada
VP Marketing / Gainsight (Box)
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812a3b_menaka_shroff-300x300.jpg)
Menaka Shroff
Head of Marketing / BetterWorks (Box / Yahoo!)
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812c6a_mystery.jpeg)
Suprise Mystery Guest
11:45 AM
Building Amazing Teams
Building Amazing Teams
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812ba8_keith_rabois.jpg)
Keith Rabois
Investor / Khosla Ventures (Square / PayPal)
12:15 PM
Academy of Villains
Academy of Villains
12:30 PM
LUNCH
LUNCH
1:30 PM
How to Break Out and Really Scale
How to Break Out and Really Scale
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812a3c_Dan-Siroker.jpg)
Dan Siroker
Cofounder & CEO / Optimizely
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812a3d_ajay_agarwal.jpg)
Ajay Agarwal
Managing Director / Bain Capital Ventures
2:00 PM
The Second Five Years
The Second Five Years
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812cd6_Josh%20McFarland.jpg)
Josh McFarland
Senior Director of Product / Twitter (TellApart)
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812cd5_Raj%20De%20Datta.jpg)
Raj De Datta
CEO & Co-Founder / BloomReach
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812cd7_Sameer%20Dholakia.jpg)
Sameer Dholakia
CEO / SendGrid
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812a3d_ajay_agarwal.jpg)
Ajay Agarwal
Managing Director / Bain Capital Ventures
2:45 PM
BREAK
BREAK
3:00 PM
PR Playbook: The Real Truth. How to Get It. What It Means
PR Playbook: The Real Truth. How to Get It. What It Means
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812b86_Ed%20Zitron.jpg)
Ed Zitron
Founder / EZ-PR
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812a57_erica_lee.jpg)
Erica Lee
CEO / STRATEGICLEE
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d561812b97_sarah_frier2.jpeg)
Sarah Frier
Reporter / Bloomberg
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d5618129fc_Colleen%20Taylor.jpg)
Colleen Taylor
Editorial Director / Y Combinator
![](http://uploads-ssl.webflow.com/56de3c35cbfae1d56181293d/56de3c35cbfae1d5618129fd_Matt%20Weinberger.jpg)
Matt Weinberger
Tech Writer / Business Insider