FROM IMPOSSIBLE TO INEVITABLE
Agenda
STRATEGY STAGE
Down at The Pub
We’ll kick off the day with an Irish Coffee, sponsored by IDA Ireland, and dive directly into the nitty gritty. No lofty overviewy powerpoints. No thought leadery waste-of-time panelists. This is the real deal. The unvarnished kind of advice you get at the pub over a pint (or ten) direct from those who've been where you want to go.
9:00 AM
How have we done? Where are we going? Why are we here?
How have we done? Where are we going? Why are we here?
Jason Lemkin
Founder & Advisor / SaaStr
9:20 AM
Inside Story Behind a $5B IPO
Inside Story Behind a $5B IPO
Jay Simons
President / Atlassian
10:00 AM
New Relic: Scaling Even Faster the Second Time
New Relic: Scaling Even Faster the Second Time
Lew Cirne
Founder & CEO / New Relic
10:30 AM
BREAK
BREAK
11:00 AM
Hiring that Great (First) VP of Sales
Hiring that Great (First) VP of Sales
Brendon Cassidy
VP Sales / Talkdesk, Echosign, Linkedin
Sam Blond
SVP Sales / Zenefits
Emmanuelle Skala
VP Sales / Influitive
11:45 AM
LUNCH
LUNCH
1:00 PM
CXO Talk Live
CXO Talk Live
Michael Krigsman
Founder / CxOTalk
Zach Nelson
CEO / NetSuite, Inc.
1:30 PM
Building a World-Class Sales Organization
Building a World-Class Sales Organization
Dave Berman
President / Zoom Video Communications
Bill Binch
SVP, Global SMB Sales / Marketo
Jason Green
General Partner / Emergence Capital
Erica Ruliffson-Schultz
EVP, Global Sales / New Relic
2:15 PM
Customer Success: Upsells, Cross-sells and Expansion
Customer Success: Upsells, Cross-sells and Expansion
April Oman
Head of Customer Success / BetterWorks
David Obrand
COO / Radius Intelligence
Santi Subotovsky
General Partner / Emergence Capital
Sarah Kokin Jacobsohn
Director Client Success Services / Cornerstone OnDemand
3:00 PM
BREAK
BREAK
3:30 PM
From Day 0 to IPO: What Went to Plan, What Most Certainly Didn't
From Day 0 to IPO: What Went to Plan, What Most Certainly Didn't
Founder & CTO / Dharmesh Shah
Hubspot
4:00 PM
The Journey to a Unicorn - And How We're Doing It Even Better This Time
The Journey to a Unicorn - And How We're Doing It Even Better This Time
Scott Dorsey
Managing Partner / High Alpha (ex-CEO / ExactTarget)
Gordon Ritter
Founder & General Partner / Emergence Capital
TACTICAL THEATER
It's All About Growth
Take a deep dive into Product, Growth and Sales with brass tacks stories from founders and execs who've faced and conquered the endless pitfalls and trade-offs of these core business drivers.
11:00 AM
Illusion and Reality in Product Market Fit
Hiten Shah
Co-Founder / Quick Sprout
David Cancel
CEO / Drift (HubSpot)
Alison Wagonfeld
Operating Partner / Emergence Capital
11:30 AM
Building a Company Wide Growth Culture
Sean Ellis
Founder & CEO / GrowthHackers
Alison Wagonfeld
Operating Partner / Emergence Capital
12:00 PM
Lunch
1:30 PM
Top 10 Learnings Going to 10 Million
Co-Founder & COO / Leo Widrich
Buffer
BJ Lackland
CEO / Lighter Capital
2:00 PM
A Billion in Exits: 5 Things I'm Doing 5 Times Better This Time
Auren Hoffman
Cofounder / LiveRamp
BJ Lackland
CEO / Lighter Capital
2:30 PM
10 Things That Change When You Stop Bootstrapping
Kristen Koh Goldstein
Founder & CEO / Scalus
Hardi Meybaum
General Partner / Matrix Partners
3:00 PM
Learnings Getting to 100,000 Paid Subscribers
Charley Moore
CEO / Rocket Lawyer
Hardi Meybaum
General Partner / Matrix Partners
3:30 PM
20 to 200 Employees in 24 Months
Jessica Mah
Cofounder & CEO / InDinero
Ariel Poler
Angel Investor
Hardi Meybaum
General Partner / Matrix Partners
4:00-6:00
Happy Hour Sponsored by
6:30
SaaS Meetups around San Francisco - download to the mobile app to sign up!
STRATEGY STAGE
Daisies & Unicorns
Money. Making it. Spending it. Raising it.  Start with a little Suster, then sprinkle in some Tunguz and Deeter.  Mix in insider advice on strategic investments and partnerships and top it of with insights from founders of hypergrowth pre-nicorns. Unicorns sold separately.
9:00 AM
Bubble? What Bubble? How It's Different This Time. And How It Most Certainly Isn't
Bubble? What Bubble? How It's Different This Time. And How It Most Certainly Isn't
Jason Lemkin
Founder & Advisor / SaaStr
Mark Suster
Partner / Upfront Ventures
9:15 AM
What's Happening in the Markets: The Real Data
What's Happening in the Markets: The Real Data
Danielle Morrill
CEO / Mattermark
10:00 AM
The Insider's Guide to Becoming a Pre-nicorn
The Insider's Guide to Becoming a Pre-nicorn
Eoghan McCabe
Co-Founder & CEO / Intercom
Ben Uretsky
Co-Founder & CEO / Digital Ocean
Tiago Paiva
Co-Founder & CEO / Talkdesk
10:30 AM
BREAK
BREAK
11:00 AM
The Real Story Behind Mergers, Acquisitions & Corporate VC
The Real Story Behind Mergers, Acquisitions & Corporate VC
John Somorjai
EVP Corporate Development / Salesforce Ventures
11:30 AM
Big Arse Companies: Why They Buy from Startups - The Real Stories
Big Arse Companies: Why They Buy from Startups - The Real Stories
Jonathan Lehr
Managing Director / Work-bench
Tom Carroll
EVP / RR Donnelley
Joyce Shen
Director, Emerging Technology / Thomson Reuters
Scarlett Sieber
SVP, Open Innovation / BBVA
12:00 PM
LUNCH
LUNCH
1:30 PM
Benchmarking Your Startup
Benchmarking Your Startup
Tomasz Tunguz
Partner / Redpoint Ventures
Connie Loizos
Silicon Valley Editor / TechCrunch
2:00 PM
Driving SaaS Success Using Key Metrics
Driving SaaS Success Using Key Metrics
David Skok
General Partner / Matrix Partners
Alex Konrad
Staff Writer / Forbes
2:30 PM
10 Laws of Building a Unicorn
10 Laws of Building a Unicorn
Byron Deeter
Partner / Bessemer Venture Partners
Alex Konrad
Staff Writer / Forbes
3:00 PM
BREAK
BREAK
3:30 PM
Building a Killer Company in a Nonobvious Market
Building a Killer Company in a Nonobvious Market
Andy Wilson
CEO / Logikcull
Scot Chisholm
CEO & Cofounder / Classy
Daniel Chait
CEO / Greenhouse
Aileen Lee
Founder & Managing Partner / Cowboy Ventures
4:15 PM
Building - And Monetizing - A Partner Ecosystem
Building - And Monetizing - A Partner Ecosystem
Neeracha Taychakhoonavudh
SVP Partner Programs / Salesforce
Narinder Singh
Cofounder / Appirio
April Underwood
VP Product / Slack
Ilya Fushman
GP / Index Ventures / (DropBox)
TACTICAL THEATER
Ask a VP of Sales
How often do you get a chance to ask a seasoned VP Sales anything you want? Bring your burning questions on SDRs, going upmarket, hiring, comp and more and the VPs you wish you could hire will provide the answers.
10:00 AM
How to Really do Outbound Sales
John Barrows
Owner / jbarrows
Kathy Lord
VP Sales & Customer Success / Intacct
Jason Kyle
Actor, Comedian & Founder / Humor Resources
Kyle Porter
CEO / SalesLoft
11:00 AM
How to Specialize Your Sales Team So You Can Actually Scale
Bridget Gleason
VP Corporate Sales / Sumo Logic
Don Otvos
VP Inside Sales & Sales Operations / Datahug
Aaron Ross
Author, CRO / Predictable Revenue
Jason Kyle
Actor, Comedian & Founder / Humor Resources
12:00 PM
Lunch
1:30 PM
Whale Hunting: Negotiating, Handling, and Closing
Shep Maher
SVP Sales / Guidespark
Andrea Austin
VP Enterprise Sales / Insideview
Marc Jacobs
VP Sales / Greenhouse Software
Jason Kyle
Actor, Comedian & Founder / Humor Resources
2:30 PM
Building Sales Teams: How, When and Who
Mandy Cole
VP Sales / Zenefits
Sam Jacobs
SVP Sales & Marketing / Livestream
Brendon Cassidy
VP Sales / Talkdesk, EchoSign, LinkedIn
Jason Kyle
Actor, Comedian & Founder / Humor Resources
3:30 PM
Managing and Scaling Globally (The Good, The Bad, and The Ugly)
Christoph Janz
Managing Partner / Point Nine Capital
Matt Price
SVP Global Marketing / Zendesk
Nicolas Dessaigne
Co-Founder & CEO / Algolia
Louis Jonckheere
Co-Founder & Co-CEO / Showpad
9:30
Meet a VC Day brought to you by Salesforce Ventures - Everest Room
4:00-6:00
Happy Hour Sponsored by
6:00
Epic After Party featuring Beastie Boys' Mix Master Mike @ 1015 Folsom
STRATEGY STAGE
Zen Learnings
Time to rake some sand and reflect on the journey. From the Techcrunch launch high, through the Trough of Sorrow lows, to the Point of No Return, calling it an "adventure" is an understatement. Time to sip some sake and ponder the chasms, cliffs and crests on the road to The Inevitable.
9:15 AM
What Makes a Great SaaS CEO
What Makes a Great SaaS CEO
Josh Stein
Partner / DFJ
Jason Lemkin
Founder & Advisor / SaaStr
9:30 AM
Marketo: Winning, IPO'ing, and Going Upmarket
Marketo: Winning, IPO'ing, and Going Upmarket
Phil Fernandez
Chairman & CEO / Marketo
Jason Lemkin
Founder & Advisor / SaaStr
10:00 AM
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines
Kirsten Helvey
COO / Cornerstone OnDemand
Jason Lemkin
Founder & Advisor / SaaStr
10:30 AM
BREAK
BREAK
11:00 AM
Running the Box Playbook: Even Better The Second Time
Running the Box Playbook: Even Better The Second Time
Anthony Kennada
VP Marketing / Gainsight (Box)
Menaka Shroff
Head of Marketing / BetterWorks (Box / Yahoo!)
Suprise Mystery Guest
11:45 AM
Building Amazing Teams
Building Amazing Teams
Keith Rabois
Investor / Khosla Ventures (Square / PayPal)
12:15 PM
Academy of Villains
Academy of Villains
12:30 PM
LUNCH
LUNCH
1:30 PM
How to Break Out and Really Scale
How to Break Out and Really Scale
Dan Siroker
‎Cofounder & CEO / Optimizely
Ajay Agarwal
Managing Director / Bain Capital Ventures
2:00 PM
The Second Five Years
The Second Five Years
Josh McFarland
Senior Director of Product / Twitter (TellApart)
Raj De Datta
CEO & Co-Founder / BloomReach
Sameer Dholakia
CEO / SendGrid
Ajay Agarwal
Managing Director / Bain Capital Ventures
2:45 PM
BREAK
BREAK
3:00 PM
PR Playbook: The Real Truth. How to Get It. What It Means
PR Playbook: The Real Truth. How to Get It. What It Means
Ed Zitron
Founder / EZ-PR
Erica Lee
CEO / STRATEGICLEE
Sarah Frier
Reporter / Bloomberg
Colleen Taylor
Editorial Director / Y Combinator
Matt Weinberger
Tech Writer / Business Insider
TACTICAL THEATER
It's All About Sales
We'll run the gauntlet of all things Sales and Success from Account Based Sales Development to Upsells, Cross-sells, and Resells. Get ready to be schooled by the best in the game.
11:00 AM
Morphing into a Rocketship: Learning to Love Sales
Farlan Dowell
VP Sales / Rainforest QA
Fred Stevens-Smith
CEO / Rainforest QA
Mallun Yen
Chief Business & Product Officer / RPX Corp
11:30 AM
Targeting the Big Guys: Account Based Sales Development
Lars Nilsson
VP, Global Inside Sales / Cloudera
Mallun Yen
Chief Business & Product Officer / RPX Corp
12:00 PM
Lunch
1:30 PM
Building an Epic Brand
Jeff Yoshimura
VP Worldwide / Marketing Elastic
Brendon Cassidy
VP Sales / Talkdesk, EchoSign, LinkedIn
2:00 PM
How The Hell Do You Get More Leads?
Meagen Eisenberg
Chief Marketing Officer / MongoDB
Brendon Cassidy
VP Sales / Talkdesk, EchoSign, LinkedIn
2:30 PM
How to *Really* Sell into The Enterprise
Becky Brown
VP, Global Marketing & Communications / Intel
Lacey Bell
AVP, ENTERPRISE SALES / ADOBE DIGITAL MARKETING
Gadi Shamia
COO / Talkdesk
3:00 PM
Sales & Customer Success: Where's The Line?
Dan Steinman
Chief Customer Officer / Gainsight
Gadi Shamia
COO / Talkdesk
3:30 PM
Customer Success: Don't Make These 5 Mistakes. I Did
Annie Tsai
Chief Customer Officer / Doubledutch
Gadi Shamia
COO / Talkdesk
4:00-6:00
Happy Hour Sponsored by
Feedback from 2015
"Absolutely awesome. Felt like a milestone for the SaaS space, honestly."
JOSH STEIN
PARTNER, DFJ
"I attended eighteen shows in the last year. SaaStr was easily number one."
GARY GAESSLER
CO-FOUNDER, CLOUD ELEMENTS
"I was so inspired by the conference. We have been on fire since then."
RUSTY BISHOP
CEO & CO-FOUNDER, FATSTAX
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